Campaign and Advertising Terms
How campaign scope, approvals, changes, execution and cancellation are handled.
01 Approved scope
Execution must stay within the approved content, audience, destinations, accounts, channels, schedule and budget. Recommendations can be reviewed and modified before approval. A campaign estimate or illustrative preview is not an actual result.
02 Changes after approval
Material changes require a revised plan, change order or quote and the applicable customer approval. Historical approved versions must remain identifiable. No extra charge or intentional budget increase should occur without authorization.
03 Delivery and results
Provider review, account restrictions, technical limits, reporting delays and billing adjustments may affect timing, delivery and reconciliation. An enquiry is not necessarily a qualified lead or sale. Results and attribution depend on available provider data.
04 Cancellation
Cancellation should stop future activity where technically possible. It does not automatically reverse completed work, incurred advertising spend, submitted messages or non-cancellable third-party commitments. Financial settlement is separate from stopping campaign activity.
05 What an approval identifies
The approval record must bind the exact business, campaign, plan version, quote or order, creative and destination, channels and account ownership model, currency and financial scope, and applicable agreement versions. Server-side enforcement and retained rendered copies must be verified before representing this as an available control.